With the logo as the sole element of its core brand, Forum 2000, recognized in the Czech market as a leading advocate for human rights, required an appropriate extension of its visual identity. VCCP proposed a dynamic identity system that utilizes illustrations to represent diverse voices, encapsulated by the slogan "Voice of Democracy." The incorporation of varied lines symbolizing different voices, combined with a strong yet formal color palette, provided the NGO with a much-needed brand refresh.
Client
Forum 2000
Services
Design, Art Direction
Credits
VCCP Advertising Agency
