Teva is an international pharmaceutical company specializing in generic drugs. VCCP developed iconography and editorial design for their eye injection products, which treat and alleviate various eye conditions.
The visuals were crafted to be simple yet captivating, aiming to make these uncomfortable procedures feel less intimidating. Through the use of flat, colorful art direction, the design effectively challenged the conventional branding norms in the medical field, creating a more approachable and engaging presence.
Client
Teva
Services
Design
Credits
VCCP Advertising Agency
