Gabrijel G. Princic

Czech National Trust - Behind the Scenes

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TO GET THE IDEA FOR THE FINAL CONCEPT I ASKED MYSELF A SIMPLE QUESTION, WHY DO PEOPLE INVEST?

They value the social good

Because they can (have enough money)

Because other invested, and that means I should as well!

 
 
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I TOOK KICKSTARTER AS MY MAIN INSPIRATION. I GOT 3 CONCLUSIONS OUT OF MY RESEARCH:

When you invest into a project, you always get something back

They almost always advertise a product that was already finished

People are prepared to take a risk with their investment if the idea behind the product is good

 
 
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HAVE A CHANCE TO OBTAIN A PRODUCT

People don’t invest for nothing. Or they really rarely do. This is why one of my main focuses was to create something - a product, people could recieve when they donate/invest their money into the Czech National Trust

HAVE A FEELING THEY MADE A CHANGE

People always want some feedback. They want to know if their investment was good, and in what they actually invested. This of course goes alongside a feeling they actually made a change for the better in the world with their investment.

 
 
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GIVE SOMETHING BACK TO THE INVESTORS

According to my research my goal for this campaign was simple; give something back to the investors and reward them for their investment!

 
 
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TIME

Since CNT does not have a product to sell, I wanted to give something that can not only potentials be made in a form of a product, but most importantly offers a sentimental value. Hence the idea of TIME

 
 
 
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I WISH THERE WAS MORE TIME..

Every person has some connection to TIME. Young and old. Younger people are really looking forward to the future, while older people are reminscing about the past. Everybody however wishes or eventually starts wishing they had more time.

 
 
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According to that conclusion, I came up with a slogan for the campaign. In a way, Czech National trust with their efforts to preserve the national heritage, give lost time back to the people. By taking care of the past you bring back a part of the past that was lost and forgotten. You give back the time!

 
 

THIS IS HOW THE IDEA WAS BORN!