CrocoClub, BlueStyle’s sub-brand for children's vacation entertainment, needed a refreshed identity. We reimagined Croco, the brand's mascot, making him more dynamic and appealing to kids. The updated branding featured vibrant colors, playful typography, and a fun, friendly vibe that aligns with BlueStyle’s family-focused travel values. The rebrand successfully enhanced CrocoClub's visual appeal, increasing engagement with both children and parents, and strengthened its connection to BlueStyle’s trusted, family-oriented services.
Client
BlueStyle
Services
Design, Art Direction
Credits
VCCP Advertising Agency
